{
  "id": "marketingskills",
  "name": "Marketing Skills",
  "category": "business",
  "icon": "<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M4 19V5\" stroke=\"#2563EB\" stroke-width=\"1.7\" stroke-linecap=\"round\"/><path d=\"M4 19h16\" stroke=\"#2563EB\" stroke-width=\"1.7\" stroke-linecap=\"round\"/><path d=\"m6.5 14 3.5-4 3 2.5L20 6\" stroke=\"#2563EB\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"/><path d=\"M20 10V6h-4\" stroke=\"#2563EB\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"/></svg>",
  "tags": [
    "marketing",
    "cro",
    "copywriting",
    "seo",
    "growth"
  ],
  "i18n": {
    "zh-CN": {
      "name": "Marketing Skills",
      "shortDesc": "面向技术型营销人与创始人的 AI Agent 技能集，涵盖转化率优化、文案、SEO、数据分析与增长工程，适配 Claude Code、Cursor 等"
    },
    "en-US": {
      "name": "Marketing Skills",
      "shortDesc": "Marketing skills for technical marketers and founders — CRO, copywriting, SEO, analytics and growth engineering, for Claude Code and Cursor"
    }
  },
  "maintainer": {
    "name": "Corey Haines",
    "verified": false,
    "account": "coreyhaines31",
    "url": "https://github.com/coreyhaines31/marketingskills"
  },
  "stewardship": "community",
  "license": "MIT",
  "redistribution": "allowed",
  "source": {
    "kind": "git",
    "repoUrl": "https://github.com/coreyhaines31/marketingskills.git",
    "repoBranch": "main",
    "ref": "7868cb9251fad80a73d26e488a5ad5f6c4a9f335"
  },
  "children": [
    {
      "id": "ab-testing",
      "path": "skills/ab-testing",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program."
        },
        "en-US": {
          "shortDesc": "When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program."
        }
      }
    },
    {
      "id": "ad-creative",
      "path": "skills/ad-creative",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platfor…"
        },
        "en-US": {
          "shortDesc": "When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platfor…"
        }
      }
    },
    {
      "id": "ads",
      "path": "skills/ads",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms."
        },
        "en-US": {
          "shortDesc": "When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms."
        }
      }
    },
    {
      "id": "ai-seo",
      "path": "skills/ai-seo",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers."
        },
        "en-US": {
          "shortDesc": "When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers."
        }
      }
    },
    {
      "id": "analytics",
      "path": "skills/analytics",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to set up, improve, or audit analytics tracking and measurement."
        },
        "en-US": {
          "shortDesc": "When the user wants to set up, improve, or audit analytics tracking and measurement."
        }
      }
    },
    {
      "id": "aso",
      "path": "skills/aso",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to audit or optimize an App Store or Google Play listing."
        },
        "en-US": {
          "shortDesc": "When the user wants to audit or optimize an App Store or Google Play listing."
        }
      }
    },
    {
      "id": "attribution",
      "path": "skills/attribution",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting nu…"
        },
        "en-US": {
          "shortDesc": "When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting nu…"
        }
      }
    },
    {
      "id": "churn-prevention",
      "path": "skills/churn-prevention",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies."
        },
        "en-US": {
          "shortDesc": "When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies."
        }
      }
    },
    {
      "id": "co-marketing",
      "path": "skills/co-marketing",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities."
        },
        "en-US": {
          "shortDesc": "When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities."
        }
      }
    },
    {
      "id": "cold-email",
      "path": "skills/cold-email",
      "i18n": {
        "zh-CN": {
          "shortDesc": "Write B2B cold emails and follow-up sequences that get replies."
        },
        "en-US": {
          "shortDesc": "Write B2B cold emails and follow-up sequences that get replies."
        }
      }
    },
    {
      "id": "community-marketing",
      "path": "skills/community-marketing",
      "i18n": {
        "zh-CN": {
          "shortDesc": "Build and leverage online communities to drive product growth and brand loyalty."
        },
        "en-US": {
          "shortDesc": "Build and leverage online communities to drive product growth and brand loyalty."
        }
      }
    },
    {
      "id": "competitor-profiling",
      "path": "skills/competitor-profiling",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to research, profile, or analyze competitors from their URLs."
        },
        "en-US": {
          "shortDesc": "When the user wants to research, profile, or analyze competitors from their URLs."
        }
      }
    },
    {
      "id": "competitors",
      "path": "skills/competitors",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to create competitor comparison or alternative pages for SEO and sales enablement."
        },
        "en-US": {
          "shortDesc": "When the user wants to create competitor comparison or alternative pages for SEO and sales enablement."
        }
      }
    },
    {
      "id": "content-strategy",
      "path": "skills/content-strategy",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover."
        },
        "en-US": {
          "shortDesc": "When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover."
        }
      }
    },
    {
      "id": "copy-editing",
      "path": "skills/copy-editing",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content."
        },
        "en-US": {
          "shortDesc": "When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content."
        }
      }
    },
    {
      "id": "copywriting",
      "path": "skills/copywriting",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or…"
        },
        "en-US": {
          "shortDesc": "When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or…"
        }
      }
    },
    {
      "id": "cro",
      "path": "skills/cro",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature page…"
        },
        "en-US": {
          "shortDesc": "When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature page…"
        }
      }
    },
    {
      "id": "customer-research",
      "path": "skills/customer-research",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to conduct, analyze, or synthesize customer research."
        },
        "en-US": {
          "shortDesc": "When the user wants to conduct, analyze, or synthesize customer research."
        }
      }
    },
    {
      "id": "directory-submissions",
      "path": "skills/directory-submissions",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery."
        },
        "en-US": {
          "shortDesc": "When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery."
        }
      }
    },
    {
      "id": "emails",
      "path": "skills/emails",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program."
        },
        "en-US": {
          "shortDesc": "When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program."
        }
      }
    },
    {
      "id": "free-tools",
      "path": "skills/free-tools",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness."
        },
        "en-US": {
          "shortDesc": "When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness."
        }
      }
    },
    {
      "id": "image",
      "path": "skills/image",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visual…"
        },
        "en-US": {
          "shortDesc": "When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visual…"
        }
      }
    },
    {
      "id": "influencer-marketing",
      "path": "skills/influencer-marketing",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and vetting partners, structuring deals, briefing…"
        },
        "en-US": {
          "shortDesc": "When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and vetting partners, structuring deals, briefing…"
        }
      }
    },
    {
      "id": "launch",
      "path": "skills/launch",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to plan a product launch, feature announcement, or release strategy."
        },
        "en-US": {
          "shortDesc": "When the user wants to plan a product launch, feature announcement, or release strategy."
        }
      }
    },
    {
      "id": "lead-magnets",
      "path": "skills/lead-magnets",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation."
        },
        "en-US": {
          "shortDesc": "When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation."
        }
      }
    },
    {
      "id": "marketing-council",
      "path": "skills/marketing-council",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilv…"
        },
        "en-US": {
          "shortDesc": "When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilv…"
        }
      }
    },
    {
      "id": "marketing-ideas",
      "path": "skills/marketing-ideas",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product."
        },
        "en-US": {
          "shortDesc": "When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product."
        }
      }
    },
    {
      "id": "marketing-loops",
      "path": "skills/marketing-loops",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a cadence (weekly, daily, on a trigger) rathe…"
        },
        "en-US": {
          "shortDesc": "When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a cadence (weekly, daily, on a trigger) rathe…"
        }
      }
    },
    {
      "id": "marketing-plan",
      "path": "skills/marketing-plan",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product."
        },
        "en-US": {
          "shortDesc": "When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product."
        }
      }
    },
    {
      "id": "marketing-psychology",
      "path": "skills/marketing-psychology",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to apply psychological principles, mental models, or behavioral science to marketing."
        },
        "en-US": {
          "shortDesc": "When the user wants to apply psychological principles, mental models, or behavioral science to marketing."
        }
      }
    },
    {
      "id": "offers",
      "path": "skills/offers",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarci…"
        },
        "en-US": {
          "shortDesc": "When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarci…"
        }
      }
    },
    {
      "id": "onboarding",
      "path": "skills/onboarding",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value."
        },
        "en-US": {
          "shortDesc": "When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value."
        }
      }
    },
    {
      "id": "paywalls",
      "path": "skills/paywalls",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates."
        },
        "en-US": {
          "shortDesc": "When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates."
        }
      }
    },
    {
      "id": "popups",
      "path": "skills/popups",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes."
        },
        "en-US": {
          "shortDesc": "When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes."
        }
      }
    },
    {
      "id": "pricing",
      "path": "skills/pricing",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants help with pricing decisions, packaging, or monetization strategy."
        },
        "en-US": {
          "shortDesc": "When the user wants help with pricing decisions, packaging, or monetization strategy."
        }
      }
    },
    {
      "id": "product-marketing",
      "path": "skills/product-marketing",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to create or update their product marketing context document."
        },
        "en-US": {
          "shortDesc": "When the user wants to create or update their product marketing context document."
        }
      }
    },
    {
      "id": "programmatic-seo",
      "path": "skills/programmatic-seo",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to create SEO-driven pages at scale using templates and data."
        },
        "en-US": {
          "shortDesc": "When the user wants to create SEO-driven pages at scale using templates and data."
        }
      }
    },
    {
      "id": "prospecting",
      "path": "skills/prospecting",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses."
        },
        "en-US": {
          "shortDesc": "When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses."
        }
      }
    },
    {
      "id": "public-relations",
      "path": "skills/public-relations",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests)."
        },
        "en-US": {
          "shortDesc": "When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests)."
        }
      }
    },
    {
      "id": "referrals",
      "path": "skills/referrals",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy."
        },
        "en-US": {
          "shortDesc": "When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy."
        }
      }
    },
    {
      "id": "revops",
      "path": "skills/revops",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes."
        },
        "en-US": {
          "shortDesc": "When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes."
        }
      }
    },
    {
      "id": "sales-enablement",
      "path": "skills/sales-enablement",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts."
        },
        "en-US": {
          "shortDesc": "When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts."
        }
      }
    },
    {
      "id": "schema",
      "path": "skills/schema",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to add, fix, or optimize schema markup and structured data on their site."
        },
        "en-US": {
          "shortDesc": "When the user wants to add, fix, or optimize schema markup and structured data on their site."
        }
      }
    },
    {
      "id": "seo-audit",
      "path": "skills/seo-audit",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to audit, review, or diagnose SEO issues on their site."
        },
        "en-US": {
          "shortDesc": "When the user wants to audit, review, or diagnose SEO issues on their site."
        }
      }
    },
    {
      "id": "signup",
      "path": "skills/signup",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to optimize signup, registration, account creation, or trial activation flows."
        },
        "en-US": {
          "shortDesc": "When the user wants to optimize signup, registration, account creation, or trial activation flows."
        }
      }
    },
    {
      "id": "site-architecture",
      "path": "skills/site-architecture",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking."
        },
        "en-US": {
          "shortDesc": "When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking."
        }
      }
    },
    {
      "id": "sms",
      "path": "skills/sms",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends…"
        },
        "en-US": {
          "shortDesc": "When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends…"
        }
      }
    },
    {
      "id": "social",
      "path": "skills/social",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or w…"
        },
        "en-US": {
          "shortDesc": "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or w…"
        }
      }
    },
    {
      "id": "video",
      "path": "skills/video",
      "i18n": {
        "zh-CN": {
          "shortDesc": "When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks."
        },
        "en-US": {
          "shortDesc": "When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks."
        }
      }
    }
  ]
}
