{ "id": "marketingskills", "name": "Marketing Skills", "category": "business", "icon": "", "tags": [ "marketing", "cro", "copywriting", "seo", "growth" ], "i18n": { "zh-CN": { "name": "Marketing Skills", "shortDesc": "面向技术型营销人与创始人的 AI Agent 技能集，涵盖转化率优化、文案、SEO、数据分析与增长工程，适配 Claude Code、Cursor 等" }, "en-US": { "name": "Marketing Skills", "shortDesc": "Marketing skills for technical marketers and founders — CRO, copywriting, SEO, analytics and growth engineering, for Claude Code and Cursor" } }, "maintainer": { "name": "Corey Haines", "verified": false, "account": "coreyhaines31", "url": "https://github.com/coreyhaines31/marketingskills" }, "stewardship": "community", "license": "MIT", "redistribution": "allowed", "source": { "kind": "git", "repoUrl": "https://github.com/coreyhaines31/marketingskills.git", "repoBranch": "main", "ref": "7868cb9251fad80a73d26e488a5ad5f6c4a9f335" }, "children": [ { "id": "ab-testing", "path": "skills/ab-testing", "i18n": { "zh-CN": { "shortDesc": "When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program." }, "en-US": { "shortDesc": "When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program." } } }, { "id": "ad-creative", "path": "skills/ad-creative", "i18n": { "zh-CN": { "shortDesc": "When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platfor…" }, "en-US": { "shortDesc": "When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platfor…" } } }, { "id": "ads", "path": "skills/ads", "i18n": { "zh-CN": { "shortDesc": "When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms." }, "en-US": { "shortDesc": "When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms." } } }, { "id": "ai-seo", "path": "skills/ai-seo", "i18n": { "zh-CN": { "shortDesc": "When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers." }, "en-US": { "shortDesc": "When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers." } } }, { "id": "analytics", "path": "skills/analytics", "i18n": { "zh-CN": { "shortDesc": "When the user wants to set up, improve, or audit analytics tracking and measurement." }, "en-US": { "shortDesc": "When the user wants to set up, improve, or audit analytics tracking and measurement." } } }, { "id": "aso", "path": "skills/aso", "i18n": { "zh-CN": { "shortDesc": "When the user wants to audit or optimize an App Store or Google Play listing." }, "en-US": { "shortDesc": "When the user wants to audit or optimize an App Store or Google Play listing." } } }, { "id": "attribution", "path": "skills/attribution", "i18n": { "zh-CN": { "shortDesc": "When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting nu…" }, "en-US": { "shortDesc": "When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting nu…" } } }, { "id": "churn-prevention", "path": "skills/churn-prevention", "i18n": { "zh-CN": { "shortDesc": "When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies." }, "en-US": { "shortDesc": "When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies." } } }, { "id": "co-marketing", "path": "skills/co-marketing", "i18n": { "zh-CN": { "shortDesc": "When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities." }, "en-US": { "shortDesc": "When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities." } } }, { "id": "cold-email", "path": "skills/cold-email", "i18n": { "zh-CN": { "shortDesc": "Write B2B cold emails and follow-up sequences that get replies." }, "en-US": { "shortDesc": "Write B2B cold emails and follow-up sequences that get replies." } } }, { "id": "community-marketing", "path": "skills/community-marketing", "i18n": { "zh-CN": { "shortDesc": "Build and leverage online communities to drive product growth and brand loyalty." }, "en-US": { "shortDesc": "Build and leverage online communities to drive product growth and brand loyalty." } } }, { "id": "competitor-profiling", "path": "skills/competitor-profiling", "i18n": { "zh-CN": { "shortDesc": "When the user wants to research, profile, or analyze competitors from their URLs." }, "en-US": { "shortDesc": "When the user wants to research, profile, or analyze competitors from their URLs." } } }, { "id": "competitors", "path": "skills/competitors", "i18n": { "zh-CN": { "shortDesc": "When the user wants to create competitor comparison or alternative pages for SEO and sales enablement." }, "en-US": { "shortDesc": "When the user wants to create competitor comparison or alternative pages for SEO and sales enablement." } } }, { "id": "content-strategy", "path": "skills/content-strategy", "i18n": { "zh-CN": { "shortDesc": "When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover." }, "en-US": { "shortDesc": "When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover." } } }, { "id": "copy-editing", "path": "skills/copy-editing", "i18n": { "zh-CN": { "shortDesc": "When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content." }, "en-US": { "shortDesc": "When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content." } } }, { "id": "copywriting", "path": "skills/copywriting", "i18n": { "zh-CN": { "shortDesc": "When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or…" }, "en-US": { "shortDesc": "When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or…" } } }, { "id": "cro", "path": "skills/cro", "i18n": { "zh-CN": { "shortDesc": "When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature page…" }, "en-US": { "shortDesc": "When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature page…" } } }, { "id": "customer-research", "path": "skills/customer-research", "i18n": { "zh-CN": { "shortDesc": "When the user wants to conduct, analyze, or synthesize customer research." }, "en-US": { "shortDesc": "When the user wants to conduct, analyze, or synthesize customer research." } } }, { "id": "directory-submissions", "path": "skills/directory-submissions", "i18n": { "zh-CN": { "shortDesc": "When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery." }, "en-US": { "shortDesc": "When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery." } } }, { "id": "emails", "path": "skills/emails", "i18n": { "zh-CN": { "shortDesc": "When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program." }, "en-US": { "shortDesc": "When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program." } } }, { "id": "free-tools", "path": "skills/free-tools", "i18n": { "zh-CN": { "shortDesc": "When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness." }, "en-US": { "shortDesc": "When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness." } } }, { "id": "image", "path": "skills/image", "i18n": { "zh-CN": { "shortDesc": "When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visual…" }, "en-US": { "shortDesc": "When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visual…" } } }, { "id": "influencer-marketing", "path": "skills/influencer-marketing", "i18n": { "zh-CN": { "shortDesc": "When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and vetting partners, structuring deals, briefing…" }, "en-US": { "shortDesc": "When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and vetting partners, structuring deals, briefing…" } } }, { "id": "launch", "path": "skills/launch", "i18n": { "zh-CN": { "shortDesc": "When the user wants to plan a product launch, feature announcement, or release strategy." }, "en-US": { "shortDesc": "When the user wants to plan a product launch, feature announcement, or release strategy." } } }, { "id": "lead-magnets", "path": "skills/lead-magnets", "i18n": { "zh-CN": { "shortDesc": "When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation." }, "en-US": { "shortDesc": "When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation." } } }, { "id": "marketing-council", "path": "skills/marketing-council", "i18n": { "zh-CN": { "shortDesc": "When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilv…" }, "en-US": { "shortDesc": "When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilv…" } } }, { "id": "marketing-ideas", "path": "skills/marketing-ideas", "i18n": { "zh-CN": { "shortDesc": "When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product." }, "en-US": { "shortDesc": "When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product." } } }, { "id": "marketing-loops", "path": "skills/marketing-loops", "i18n": { "zh-CN": { "shortDesc": "When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a cadence (weekly, daily, on a trigger) rathe…" }, "en-US": { "shortDesc": "When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a cadence (weekly, daily, on a trigger) rathe…" } } }, { "id": "marketing-plan", "path": "skills/marketing-plan", "i18n": { "zh-CN": { "shortDesc": "When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product." }, "en-US": { "shortDesc": "When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product." } } }, { "id": "marketing-psychology", "path": "skills/marketing-psychology", "i18n": { "zh-CN": { "shortDesc": "When the user wants to apply psychological principles, mental models, or behavioral science to marketing." }, "en-US": { "shortDesc": "When the user wants to apply psychological principles, mental models, or behavioral science to marketing." } } }, { "id": "offers", "path": "skills/offers", "i18n": { "zh-CN": { "shortDesc": "When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarci…" }, "en-US": { "shortDesc": "When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarci…" } } }, { "id": "onboarding", "path": "skills/onboarding", "i18n": { "zh-CN": { "shortDesc": "When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value." }, "en-US": { "shortDesc": "When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value." } } }, { "id": "paywalls", "path": "skills/paywalls", "i18n": { "zh-CN": { "shortDesc": "When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates." }, "en-US": { "shortDesc": "When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates." } } }, { "id": "popups", "path": "skills/popups", "i18n": { "zh-CN": { "shortDesc": "When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes." }, "en-US": { "shortDesc": "When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes." } } }, { "id": "pricing", "path": "skills/pricing", "i18n": { "zh-CN": { "shortDesc": "When the user wants help with pricing decisions, packaging, or monetization strategy." }, "en-US": { "shortDesc": "When the user wants help with pricing decisions, packaging, or monetization strategy." } } }, { "id": "product-marketing", "path": "skills/product-marketing", "i18n": { "zh-CN": { "shortDesc": "When the user wants to create or update their product marketing context document." }, "en-US": { "shortDesc": "When the user wants to create or update their product marketing context document." } } }, { "id": "programmatic-seo", "path": "skills/programmatic-seo", "i18n": { "zh-CN": { "shortDesc": "When the user wants to create SEO-driven pages at scale using templates and data." }, "en-US": { "shortDesc": "When the user wants to create SEO-driven pages at scale using templates and data." } } }, { "id": "prospecting", "path": "skills/prospecting", "i18n": { "zh-CN": { "shortDesc": "When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses." }, "en-US": { "shortDesc": "When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses." } } }, { "id": "public-relations", "path": "skills/public-relations", "i18n": { "zh-CN": { "shortDesc": "When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests)." }, "en-US": { "shortDesc": "When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests)." } } }, { "id": "referrals", "path": "skills/referrals", "i18n": { "zh-CN": { "shortDesc": "When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy." }, "en-US": { "shortDesc": "When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy." } } }, { "id": "revops", "path": "skills/revops", "i18n": { "zh-CN": { "shortDesc": "When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes." }, "en-US": { "shortDesc": "When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes." } } }, { "id": "sales-enablement", "path": "skills/sales-enablement", "i18n": { "zh-CN": { "shortDesc": "When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts." }, "en-US": { "shortDesc": "When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts." } } }, { "id": "schema", "path": "skills/schema", "i18n": { "zh-CN": { "shortDesc": "When the user wants to add, fix, or optimize schema markup and structured data on their site." }, "en-US": { "shortDesc": "When the user wants to add, fix, or optimize schema markup and structured data on their site." } } }, { "id": "seo-audit", "path": "skills/seo-audit", "i18n": { "zh-CN": { "shortDesc": "When the user wants to audit, review, or diagnose SEO issues on their site." }, "en-US": { "shortDesc": "When the user wants to audit, review, or diagnose SEO issues on their site." } } }, { "id": "signup", "path": "skills/signup", "i18n": { "zh-CN": { "shortDesc": "When the user wants to optimize signup, registration, account creation, or trial activation flows." }, "en-US": { "shortDesc": "When the user wants to optimize signup, registration, account creation, or trial activation flows." } } }, { "id": "site-architecture", "path": "skills/site-architecture", "i18n": { "zh-CN": { "shortDesc": "When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking." }, "en-US": { "shortDesc": "When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking." } } }, { "id": "sms", "path": "skills/sms", "i18n": { "zh-CN": { "shortDesc": "When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends…" }, "en-US": { "shortDesc": "When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends…" } } }, { "id": "social", "path": "skills/social", "i18n": { "zh-CN": { "shortDesc": "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or w…" }, "en-US": { "shortDesc": "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or w…" } } }, { "id": "video", "path": "skills/video", "i18n": { "zh-CN": { "shortDesc": "When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks." }, "en-US": { "shortDesc": "When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks." } } } ] }