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Yige
26a3a4a82a
Upstream health checks could select a different branch ending in `main`, index internal skills or lowercase reference documents, treat a valid pinned path as broken after an upstream move, and close the tracking issue while unpinned or unknown entries remained. Resolve exact refs and tracked filenames, compare the installed snapshot, and drive issue decisions from structured results. Refresh 26 reviewed pointers, pin DingTalk and Matt Pocock collections, remove the deleted merge-conflict skill, and add the six new public children with reviewed translations. Synchronize sidecars, observed release facts, license evidence and external dependency disclosures. Identical-tree Agent pins and their versions remain unchanged. The per-entry review is recorded in `docs/upstream-health-189-remediation.md`. Validation: 99 unit tests pass; all nine pinned collections reproduce; catalog/i18n and translation-freshness checks pass; online health checks all 41 external entries with zero broken, actionable or unknown results. Existing catalog warnings decrease from 123 to 105 with no new warning groups. Python/workflow shell syntax and whitespace checks pass. Closes #189.
641 lines
24 KiB
JSON
641 lines
24 KiB
JSON
{
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"id": "marketingskills",
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"name": "Marketing Skills",
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"category": "business",
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"icon": "<svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M4 19V5\" stroke=\"#2563EB\" stroke-width=\"1.7\" stroke-linecap=\"round\"/><path d=\"M4 19h16\" stroke=\"#2563EB\" stroke-width=\"1.7\" stroke-linecap=\"round\"/><path d=\"m6.5 14 3.5-4 3 2.5L20 6\" stroke=\"#2563EB\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"/><path d=\"M20 10V6h-4\" stroke=\"#2563EB\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\"/></svg>",
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"tags": [
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"marketing",
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"cro",
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"copywriting",
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"seo",
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"growth"
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],
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"i18n": {
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"zh-CN": {
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"name": "Marketing Skills",
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"shortDesc": "面向技术型营销人与创始人的 AI Agent 技能集，涵盖转化率优化、文案、SEO、数据分析与增长工程，适配 Claude Code、Cursor 等。第三方营销、广告与分析工具需自行开通；账号、授权和费用另计。"
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},
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"en-US": {
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"name": "Marketing Skills",
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"shortDesc": "Marketing skills for technical marketers and founders — CRO, copywriting, SEO, analytics and growth engineering, for Claude Code and Cursor. Third-party marketing, advertising and analytics tools require separate accounts, authorization and billing."
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}
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},
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"maintainer": {
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"name": "Corey Haines",
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"verified": false,
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"account": "coreyhaines31",
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"url": "https://github.com/coreyhaines31/marketingskills"
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},
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"stewardship": "community",
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"license": "MIT",
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"redistribution": "allowed",
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"source": {
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"kind": "git",
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"repoUrl": "https://github.com/coreyhaines31/marketingskills.git",
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"repoBranch": "main",
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"ref": "dda3841f0b294e01e93b1541486beefbfab0915e"
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},
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"children": [
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{
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"id": "ab-testing",
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"path": "skills/ab-testing",
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"i18n": {
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"zh-CN": {
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"shortDesc": "When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program."
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},
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"en-US": {
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"shortDesc": "When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program."
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}
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}
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},
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{
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"id": "ad-creative",
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"path": "skills/ad-creative",
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"i18n": {
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"zh-CN": {
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"shortDesc": "When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platfor…"
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},
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"en-US": {
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"shortDesc": "When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platfor…"
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}
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}
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},
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{
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"id": "ads",
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"path": "skills/ads",
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"i18n": {
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"zh-CN": {
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"shortDesc": "When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms."
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},
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"en-US": {
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"shortDesc": "When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms."
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}
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}
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},
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{
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"id": "ai-seo",
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"path": "skills/ai-seo",
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"i18n": {
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"zh-CN": {
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"shortDesc": "When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers."
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},
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"en-US": {
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"shortDesc": "When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers."
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}
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}
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},
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{
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"id": "analytics",
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"path": "skills/analytics",
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"i18n": {
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"zh-CN": {
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"shortDesc": "When the user wants to set up, improve, or audit analytics tracking and measurement."
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},
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"en-US": {
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"shortDesc": "When the user wants to set up, improve, or audit analytics tracking and measurement."
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}
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}
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},
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{
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"id": "aso",
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"path": "skills/aso",
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"i18n": {
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"zh-CN": {
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"shortDesc": "When the user wants to audit or optimize an App Store or Google Play listing."
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},
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"en-US": {
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"shortDesc": "When the user wants to audit or optimize an App Store or Google Play listing."
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}
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}
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},
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{
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"id": "attribution",
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"path": "skills/attribution",
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"i18n": {
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"zh-CN": {
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"shortDesc": "When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting nu…"
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},
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"en-US": {
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"shortDesc": "When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting nu…"
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}
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}
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},
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{
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"id": "churn-prevention",
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"path": "skills/churn-prevention",
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"i18n": {
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"zh-CN": {
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"shortDesc": "When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies."
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},
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"en-US": {
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"shortDesc": "When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies."
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}
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}
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},
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{
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"id": "co-marketing",
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"path": "skills/co-marketing",
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"i18n": {
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"zh-CN": {
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"shortDesc": "When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities."
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},
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"en-US": {
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"shortDesc": "When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities."
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}
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}
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},
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{
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"id": "cold-email",
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"path": "skills/cold-email",
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"i18n": {
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"zh-CN": {
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"shortDesc": "Write B2B cold emails and follow-up sequences that get replies."
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},
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"en-US": {
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"shortDesc": "Write B2B cold emails and follow-up sequences that get replies."
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}
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}
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},
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{
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"id": "community-marketing",
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"path": "skills/community-marketing",
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"i18n": {
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"zh-CN": {
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"shortDesc": "Build and leverage online communities to drive product growth and brand loyalty."
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},
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"en-US": {
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"shortDesc": "Build and leverage online communities to drive product growth and brand loyalty."
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}
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}
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},
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{
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"id": "competitor-profiling",
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"path": "skills/competitor-profiling",
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"i18n": {
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"zh-CN": {
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"shortDesc": "When the user wants to research, profile, or analyze competitors from their URLs."
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},
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"en-US": {
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"shortDesc": "When the user wants to research, profile, or analyze competitors from their URLs."
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}
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}
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},
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{
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"id": "competitors",
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"path": "skills/competitors",
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"i18n": {
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"zh-CN": {
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"shortDesc": "When the user wants to create competitor comparison or alternative pages for SEO and buyer-facing use."
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},
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"en-US": {
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"shortDesc": "When the user wants to create competitor comparison or alternative pages for SEO and buyer-facing use."
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}
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}
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},
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{
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"id": "content-strategy",
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"path": "skills/content-strategy",
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"i18n": {
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"zh-CN": {
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"shortDesc": "When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover."
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},
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"en-US": {
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"shortDesc": "When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover."
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}
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}
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},
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{
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"id": "copy-editing",
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"path": "skills/copy-editing",
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"i18n": {
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"zh-CN": {
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"shortDesc": "When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content."
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},
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"en-US": {
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"shortDesc": "When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content."
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}
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}
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},
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{
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"id": "copywriting",
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"path": "skills/copywriting",
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"i18n": {
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"zh-CN": {
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"shortDesc": "When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages, pricing pages, feature pages, about pages, or…"
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},
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"en-US": {
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"shortDesc": "When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages, pricing pages, feature pages, about pages, or…"
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}
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}
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},
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{
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"id": "cro",
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"path": "skills/cro",
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"i18n": {
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"zh-CN": {
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"shortDesc": "When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature page…"
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},
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"en-US": {
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"shortDesc": "When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature page…"
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}
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}
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},
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{
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"id": "customer-research",
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"path": "skills/customer-research",
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"i18n": {
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"zh-CN": {
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"shortDesc": "When the user wants to conduct, analyze, or synthesize customer research."
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},
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"en-US": {
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"shortDesc": "When the user wants to conduct, analyze, or synthesize customer research."
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}
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}
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},
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{
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"id": "directory-submissions",
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"path": "skills/directory-submissions",
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"i18n": {
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"zh-CN": {
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"shortDesc": "When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery."
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},
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"en-US": {
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"shortDesc": "When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery."
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}
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}
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},
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{
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"id": "emails",
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"path": "skills/emails",
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"i18n": {
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"zh-CN": {
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"shortDesc": "When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program."
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},
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"en-US": {
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"shortDesc": "When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program."
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}
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}
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},
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{
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"id": "events",
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"path": "skills/events",
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"i18n": {
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"zh-CN": {
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"shortDesc": "规划线上或线下营销活动，包括目标、预算、推广、执行与会后跟进。"
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},
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"en-US": {
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"shortDesc": "Plan online or in-person marketing events, including goals, budget, promotion, execution and follow-up."
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}
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}
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},
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{
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"id": "free-tools",
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"path": "skills/free-tools",
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"i18n": {
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"zh-CN": {
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"shortDesc": "When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness."
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},
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"en-US": {
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"shortDesc": "When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness."
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}
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}
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},
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{
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"id": "image",
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"path": "skills/image",
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"i18n": {
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"zh-CN": {
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"shortDesc": "When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visual…"
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},
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"en-US": {
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"shortDesc": "When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visual…"
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}
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}
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},
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{
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"id": "influencer-marketing",
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"path": "skills/influencer-marketing",
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"i18n": {
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"zh-CN": {
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"shortDesc": "When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and vetting partners, structuring deals, briefing…"
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},
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"en-US": {
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"shortDesc": "When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and vetting partners, structuring deals, briefing…"
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}
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}
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},
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{
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"id": "launch",
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"path": "skills/launch",
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"i18n": {
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"zh-CN": {
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"shortDesc": "When the user wants to plan a product launch, feature announcement, or release strategy."
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},
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"en-US": {
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"shortDesc": "When the user wants to plan a product launch, feature announcement, or release strategy."
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}
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}
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},
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{
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"id": "lead-magnets",
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"path": "skills/lead-magnets",
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"i18n": {
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"zh-CN": {
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"shortDesc": "When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation."
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},
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"en-US": {
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"shortDesc": "When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation."
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}
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}
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},
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{
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"id": "marketing-council",
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"path": "skills/marketing-council",
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"i18n": {
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"zh-CN": {
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"shortDesc": "When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilv…"
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},
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"en-US": {
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"shortDesc": "When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilv…"
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}
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}
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},
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{
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"id": "marketing-ideas",
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"path": "skills/marketing-ideas",
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"i18n": {
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"zh-CN": {
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"shortDesc": "When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product."
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},
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"en-US": {
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"shortDesc": "When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product."
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}
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}
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},
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{
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"id": "marketing-loops",
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"path": "skills/marketing-loops",
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"i18n": {
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"zh-CN": {
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"shortDesc": "When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a cadence (weekly, daily, on a trigger) rathe…"
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},
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"en-US": {
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"shortDesc": "When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a cadence (weekly, daily, on a trigger) rathe…"
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}
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}
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},
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{
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"id": "marketing-plan",
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"path": "skills/marketing-plan",
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"i18n": {
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"zh-CN": {
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"shortDesc": "When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product."
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},
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"en-US": {
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"shortDesc": "When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product."
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}
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}
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},
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{
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"id": "marketing-psychology",
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"path": "skills/marketing-psychology",
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"i18n": {
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"zh-CN": {
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"shortDesc": "When the user wants to apply psychological principles, mental models, or behavioral science to marketing."
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},
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"en-US": {
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"shortDesc": "When the user wants to apply psychological principles, mental models, or behavioral science to marketing."
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}
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}
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},
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{
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"id": "offers",
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"path": "skills/offers",
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"i18n": {
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"zh-CN": {
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"shortDesc": "When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarci…"
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},
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"en-US": {
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"shortDesc": "When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarci…"
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}
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}
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},
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{
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"id": "onboarding",
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"path": "skills/onboarding",
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"i18n": {
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"zh-CN": {
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"shortDesc": "When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value."
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},
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"en-US": {
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"shortDesc": "When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value."
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}
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}
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},
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{
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"id": "paywalls",
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"path": "skills/paywalls",
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"i18n": {
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"zh-CN": {
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"shortDesc": "When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates."
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},
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"en-US": {
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"shortDesc": "When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates."
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}
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}
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},
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{
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"id": "popups",
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"path": "skills/popups",
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"i18n": {
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"zh-CN": {
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"shortDesc": "When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes."
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},
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"en-US": {
|
||
"shortDesc": "When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes."
|
||
}
|
||
}
|
||
},
|
||
{
|
||
"id": "pricing",
|
||
"path": "skills/pricing",
|
||
"i18n": {
|
||
"zh-CN": {
|
||
"shortDesc": "When the user wants help with pricing decisions, packaging, or monetization strategy."
|
||
},
|
||
"en-US": {
|
||
"shortDesc": "When the user wants help with pricing decisions, packaging, or monetization strategy."
|
||
}
|
||
}
|
||
},
|
||
{
|
||
"id": "product-marketing",
|
||
"path": "skills/product-marketing",
|
||
"i18n": {
|
||
"zh-CN": {
|
||
"shortDesc": "When the user wants to create or update their product marketing context document."
|
||
},
|
||
"en-US": {
|
||
"shortDesc": "When the user wants to create or update their product marketing context document."
|
||
}
|
||
}
|
||
},
|
||
{
|
||
"id": "programmatic-seo",
|
||
"path": "skills/programmatic-seo",
|
||
"i18n": {
|
||
"zh-CN": {
|
||
"shortDesc": "When the user wants to create SEO-driven pages at scale using templates and data."
|
||
},
|
||
"en-US": {
|
||
"shortDesc": "When the user wants to create SEO-driven pages at scale using templates and data."
|
||
}
|
||
}
|
||
},
|
||
{
|
||
"id": "prospecting",
|
||
"path": "skills/prospecting",
|
||
"i18n": {
|
||
"zh-CN": {
|
||
"shortDesc": "When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses."
|
||
},
|
||
"en-US": {
|
||
"shortDesc": "When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses."
|
||
}
|
||
}
|
||
},
|
||
{
|
||
"id": "public-relations",
|
||
"path": "skills/public-relations",
|
||
"i18n": {
|
||
"zh-CN": {
|
||
"shortDesc": "When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests)."
|
||
},
|
||
"en-US": {
|
||
"shortDesc": "When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests)."
|
||
}
|
||
}
|
||
},
|
||
{
|
||
"id": "referrals",
|
||
"path": "skills/referrals",
|
||
"i18n": {
|
||
"zh-CN": {
|
||
"shortDesc": "When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy."
|
||
},
|
||
"en-US": {
|
||
"shortDesc": "When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy."
|
||
}
|
||
}
|
||
},
|
||
{
|
||
"id": "revops",
|
||
"path": "skills/revops",
|
||
"i18n": {
|
||
"zh-CN": {
|
||
"shortDesc": "When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes."
|
||
},
|
||
"en-US": {
|
||
"shortDesc": "When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes."
|
||
}
|
||
}
|
||
},
|
||
{
|
||
"id": "sales-enablement",
|
||
"path": "skills/sales-enablement",
|
||
"i18n": {
|
||
"zh-CN": {
|
||
"shortDesc": "When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts."
|
||
},
|
||
"en-US": {
|
||
"shortDesc": "When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts."
|
||
}
|
||
}
|
||
},
|
||
{
|
||
"id": "schema",
|
||
"path": "skills/schema",
|
||
"i18n": {
|
||
"zh-CN": {
|
||
"shortDesc": "When the user wants to add, fix, or optimize schema markup and structured data on their site."
|
||
},
|
||
"en-US": {
|
||
"shortDesc": "When the user wants to add, fix, or optimize schema markup and structured data on their site."
|
||
}
|
||
}
|
||
},
|
||
{
|
||
"id": "seo-audit",
|
||
"path": "skills/seo-audit",
|
||
"i18n": {
|
||
"zh-CN": {
|
||
"shortDesc": "When the user wants to audit, review, or diagnose SEO issues on their site."
|
||
},
|
||
"en-US": {
|
||
"shortDesc": "When the user wants to audit, review, or diagnose SEO issues on their site."
|
||
}
|
||
}
|
||
},
|
||
{
|
||
"id": "signup",
|
||
"path": "skills/signup",
|
||
"i18n": {
|
||
"zh-CN": {
|
||
"shortDesc": "When the user wants to optimize signup, registration, account creation, or trial activation flows."
|
||
},
|
||
"en-US": {
|
||
"shortDesc": "When the user wants to optimize signup, registration, account creation, or trial activation flows."
|
||
}
|
||
}
|
||
},
|
||
{
|
||
"id": "site-architecture",
|
||
"path": "skills/site-architecture",
|
||
"i18n": {
|
||
"zh-CN": {
|
||
"shortDesc": "When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking."
|
||
},
|
||
"en-US": {
|
||
"shortDesc": "When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking."
|
||
}
|
||
}
|
||
},
|
||
{
|
||
"id": "sms",
|
||
"path": "skills/sms",
|
||
"i18n": {
|
||
"zh-CN": {
|
||
"shortDesc": "When the user wants to plan, build, or optimize SMS, MMS, or WhatsApp marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promot…"
|
||
},
|
||
"en-US": {
|
||
"shortDesc": "When the user wants to plan, build, or optimize SMS, MMS, or WhatsApp marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promot…"
|
||
}
|
||
}
|
||
},
|
||
{
|
||
"id": "social",
|
||
"path": "skills/social",
|
||
"i18n": {
|
||
"zh-CN": {
|
||
"shortDesc": "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, or Facebook, or wants to do social…"
|
||
},
|
||
"en-US": {
|
||
"shortDesc": "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, or Facebook, or wants to do social…"
|
||
}
|
||
}
|
||
},
|
||
{
|
||
"id": "video",
|
||
"path": "skills/video",
|
||
"i18n": {
|
||
"zh-CN": {
|
||
"shortDesc": "When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks."
|
||
},
|
||
"en-US": {
|
||
"shortDesc": "When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks."
|
||
}
|
||
}
|
||
}
|
||
]
|
||
}
|